Throdle and Formula DRIFT Announce 2022 Sponsorship Deal
ANN ARBOR, MI —Throdle, a fast growing automotive social network, is proud to announce that they are an official sponsor of Formula DRIFT for the entire 2022 season, running from April through October, 2022.
The Throdle app is where engaged car and motorsport fans can connect with one another through their shared passion of cars, groups and experiences - all without ads or unwanted content.
“At Throdle we believe in a place where people can connect and talk about cars,” said Nadine Lee, Founder and Chief Executive Officer of Throdle. “The automotive and DRIFT community has an electrifying energy that deserves to be showcased. With Throdle, Drivers can connect and engage with their fans worldwide, making the automotive world feel a little smaller. By sponsoring Formula DRIFT and reaching millions of drift fans, we’re able to grow this community and fuel connections like never before.”
“We are excited that Throdle selected Formula DRIFT as their motorsports partner for 2022,” said Ryan Sage, President of Formula DRIFT. “Our fans are the lifeblood of our sport and being able to connect them to one another by using the Throdle platform is going to take this automotive and drifting community to a whole new level. Join the Formula DRIFT group in Throdle to post about your FD experiences and explore exclusive behind-the-scenes content, all season long.”
The 2022 Throdle partnership will include a $1000 contingency fund for each of the four Formula Drift PROSPEC Championship races. The PROSPEC series helps new and developing Drivers refine their skills before hopefully advancing into the PRO ranks, giving them a unique edge to introduce themselves to the DRIFT fandom. As part of the program, Throdle will award prize money of $500, $300 and $200, respectively, to the PROSPEC podium winners.
“Formula DRIFT is the perfect partner for us,” said Lee. “Together, we can grow the automotive fandom and connect Drivers, Businesses, and Influencers with their fans, all in one app. Michael Essa and Justin Pawlak are just a few of the professional drifters that have partnered with Throdle. Not to mention a variety of Businesses and Influencers that have hit the ground floor running by posting, sharing, and engaging with content all within Throdle’s community.”
Promotional Materials
Throdle x Formula DRIFT
Throdle App - Profile
Throdle App - Events
Throdle App - Discover
About Formula DRIFT
Formula DRIFT is recognized as the leading international drifting championship. Established on the streets of Japan, drifting has evolved into a worldwide competitive sport that challenges the driver’s skills while demanding a great deal from their vehicle in terms of power and strength. Formula DRIFT provides a series for the best professional drifters from around the globe to compete for the coveted title of Formula DRIFT Champion. As the first official drifting series in North America, Formula DRIFT has taken competitive motorsports to the extreme, attracting drift fans and car enthusiasts from all walks of life; and has established itself as the global leader for the sport. For a competition schedule, ticket information, special content and livestream, please visit formulad.com.
About Throdle
Throdle is a community, an automotive social app, built for car and motorsport fans to share their passion for cars, groups and experiences, all with no ads or unwanted content. Throdle is dedicated to “Fueling Connections & Driving Experiences.” While Throdle is a content-focused, user-generated app, it also partners with Businesses and Influencers to help connect Sponsored Drivers, Products and Services with a dedicated community of motorsport enthusiasts.
Throdle is available via the App Store and Google Play.
Media Contact
Nadine Lee
Media@throdle.com