Throdle Selected as Finalist for Rally In-Prize Pitch Competition

Throdle to Showcase Their Social Plus Marketplace App in the SportsTech Category

Ypsilanti, MI — August 2nd, 2023 — Throdle, a digital platform revolutionizing automotive and motorsports by engaging fans, athletes, and sponsors, was selected as a finalist in the SportsTech Studio for the Rally IN-Prize competition, one of the largest pitch competitions, awarding up to $5 million dollars.  Throdle is the only one of the 25 finalists to represent the state of Michigan. Pitches will take place August 29-31 during the inaugural Rally conference, the first cross-sector innovation conference of its kind, and will award investments across five industries: Software, Ag & Food, Healthcare, SportsTech, and HardTech.

"We are honored to represent Michigan, highlighting our commitment to innovation in automotive and motorsports," said Nadine Lee, CEO of Throdle. "Competing in Indiana, home of the Indy 500 and where Indiana's own Performance Racing Industry (PRI) conference is held, adds a special significance to our participation and is a fitting step into the broader world of sports."

A panel of expert judges will evaluate pitches and select the most promising startups. Each of the five recipients will receive a cash investment of up to $1 million.
"Entrepreneurship has become increasingly challenging as the pandemic and fluctuations in capital markets continue to have lasting effects. With competition fiercer than ever, new entrants in the market face an uphill battle," said Elevate Ventures' CEO and Rally Visionary, Christopher Day. "The Rally IN-Prize Competition gives startups an opportunity to showcase their innovations and receive the funding and resources they need to make a tangible impact. The response has been tremendous, with 430 applications from 38 countries.”

The judging panels will include investment and technology experts from across the country with decades of experience growing and building successful companies.

For more information or to register for Rally, visit: rallyinnovation.com


About Throdle

Throdle is a unified digital platform that empowers event organizers, amplifies fan engagement, and unlocks new revenue opportunities in the automotive and motorsports industry. With features supporting ticketing for in-person and livestreamed events, real-time updates, and immersive fan experiences, Throdle connects over 30,000 users and has generated 50 million social content views. To join the Throdle community, download the Throdle app today: https://bit.ly/rallyin

About Rally

Rally is the largest cross-sector innovation conference and is being hosted in Indianapolis from August 29-31, 2023. The conference focuses on bringing together disparate stakeholders across sectors to enable creative collisions. Conference highlights include 5,000 attendees, a $5M pitch competition, six innovation studio tracks, thought leaders from across the globe, over 200 speakers, and more. Learn more at www.rallyinnovation.com.

Media Contact:
Lyn McKay
media@throdle.com
Throdle Inc

Contact admin@rallyinnovation.com for more information about the conference or to request media credentials for Rally. 



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